The new poster for the live-action Lilo and Stitch hints that Disney is about to recreate the same promotional campaign they made for the original animated film. This campaign went down in marketing and pop culture history. This campaign featured a set of advertisements where the notorious alien, Stitch, invaded iconic Disney film moments and ruined them.
During D23, a POV video was displayed showing someone running backstage, creating chaos and tearing the main screen to appear in front of the crowd as a live-action version of Stitch. This wasn’t the only appearance it made like recently in a promotional poster released on 27 November, he can be seen sitting on the sand with a coconut in his mouth. However, fans quickly noticed that it was no ordinary coconut; instead, it was one of the Kakamora from Moana 2, released in the US on the same day.
Soon after, multiple old promotional videos appeared on social media, with fans speculating that Disney might be recreating the same promotional campaign all over again. In the ads, Stitch appeared in other Disney projects like Beauty and the Beast, Aladdin, The Little Mermaid and The Lion King. With all of them already turned into live-action, Stitch could invade them again.
We could see Stitch creating chaos in more live-action films that have been released, such as Cinderella, Crullea and Maleficent. It could also invade upcoming live-action films like Snow White, Mufasa: The Lion King and Moana.
Not just live-action, it could also appear in newer Disney animated films like Frozen and Tangled. Since Disney acquired other studios, other films and series are also available. If Disney decides to recreate this campaign, it could create a big wave of hype for the film before it releases in theatres.