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MBC and HYBE Reconcile After Four-Year Rift

MBC and HYBE have reconciled after a four-year conflict, signalling a new era of collaboration. This partnership comes after a period of HYBE artists being absent from MBC broadcasts, sparking speculation.

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By minal
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MBC and HYBE

MBC and HYBE

In a significant turn of events, MBC and HYBE have officially announced a fresh partnership on October 30, marking the end of a four-year-long discord between the two entities. During this period, artists under HYBE were notably absent from MBC's broadcasts, leaving fans and industry observers speculating about the reasons behind this divide.

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Both MBC and HYBE expressed their regrets over the impact of their previous disagreements on artists. In a proactive move, MBC has initiated discussions to co-produce future content in cooperation with HYBE. HYBE's Chairman, Bang Hyun Sik, personally responded to MBC's invitation, culminating in a meeting between him and MBC's top executive.

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During this pivotal meeting, MBC President Ahn Hyung Joon extended a warm welcome to Bang Si Hyuk and affirmed his commitment to transforming the culture within the broadcasting network. Ahn Hyung Joon stated, "Let’s create a productive environment of understanding between broadcast companies and entertainment labels and right the wrongs that have become long-held practices."

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Bang Si Hyuk reciprocated with enthusiasm, appreciating MBC's dedication to enhancing the rights of K-Pop artists. He expressed hope that this meeting would transcend the boundaries of their respective companies and contribute to a renewed and improved culture within the production industry. Bang Si Hyuk conveyed, "I thank MBC’s commitment to elevating the rights of K-Pop artists. I hope that this meeting transcends our two companies and will bring about a new and better culture surrounding production (companies)."

This significant development signals a fresh start in the relationship between MBC and HYBE, potentially fostering a more cooperative and supportive environment for artists. As both parties work towards a more harmonious future, K-Pop fans and the entertainment industry eagerly anticipate the positive impact of this reconciliation on the Korean entertainment landscape.

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