What's the deal with Heather Day, celebrated on December 3rd?

Tomorrow, on social media, you might see many people uploading pictures of the sweaters they received and playing singer-songwriter Conan Gray’s song, Heather, as part of Heather Day celebrations. But if you’re wondering what Heather is and why it is celebrated on the 3rd of December, well, it’s not about what but who!

Heather is a girl from a Conan Gray song of the same name, released in 2020. In the song, Conan wishes to be Heather in hopes that his friend would finally love him. Pretty tragic… The date and the sweater relation also comes from the song where the first verse goes like, “I still remember, 3rd of December, me in your sweater, you said it looked better on me than it did you, only if you knew how much I liked you.” 

The song as a whole is about a person having one-sided love for his friend who already loves someone else, something that most listeners were able to relate to. So, since the release of the song, Conan fans have met up in order to exchange sweaters and cry together while jamming to the music.

This tradition soon exploded over the internet and became a pop culture phenomenon, leading to more and more people joining in. With that, the meaning also changed, as now, people give their sweaters to their loved ones as a way of expressing love. It would be shocking if all of this is happening and Conan Gray is unaware. In an old interview, the Maniac singer revealed that he never intended the song to turn out like this, but he is happy with it. 

So tomorrow, take your sweater or hoodie and give it to the ones you care about while listening to Heather. The song is from Conan Gray’s album Kid Krow, which was released in 2020.

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