Manjummel Boys Struggle to Find OTT Takers due to High Production Costs: Report'

In recent years, the world of entertainment has undergone a massive shift with the rise of Over-The-Top (OTT) platforms such as Netflix, Amazon Prime, and Disney+. These platforms have revolutionized the way we consume entertainment, providing us with a wide range of shows and movies at our fingertips. However, a recent report has shed light on the struggles of Manjummel Boys, a popular production house in Kerala, to find OTT takers due to the high production costs.

The Manjummel Boys Production House, which was founded in 2010 by a group of young and talented filmmakers, has been making waves in the South Indian film industry with its unique and creative content. Their movies, which often portray social issues in a thought-provoking manner, have received critical acclaim and accolades from both the audience and the film fraternity. However, despite their success, the production house has been struggling to find a home on OTT platforms.

High production costs - the primary barrier

According to the report, one of the main reasons behind Manjummel Boys' struggle to find OTT takers is the high production costs involved. As a small production house, they do not have the financial backing of big studios. This has limited their ability to create high-budget films, which are the norm on OTT platforms. The production costs for a movie can range from 5 to 10 crores, which includes the fees of the actors, technicians, shooting locations, and post-production expenses.

This high production cost, coupled with the fact that OTT platforms prefer big-budget movies with popular stars, has put Manjummel Boys at a disadvantage. With limited resources, the production house has found it challenging to compete with big banners and secure deals with OTT platforms.

Challenges in promoting regional content

Another significant hurdle that Manjummel Boys faces is the preference of OTT platforms towards content that caters to a pan-Indian audience. Despite the increasing popularity of regional content, the focus is still on producing and promoting content in Hindi and English, which often leaves regional filmmakers struggling to find a platform to showcase their work.

Manjummel Boys, which mainly produces Malayalam movies, has found it challenging to promote their content to a wider audience due to the limited reach of regional movies on OTT platforms. This has hindered their chances of securing a deal with OTT platforms, further adding to their struggle.

Nurturing talent and promoting diversity

Despite these challenges, Manjummel Boys continues to create thought-provoking and socially relevant content, standing true to their mission of nurturing talent and promoting diversity. They have given opportunities to many young and talented actors, technicians, and writers, who have later gone on to make a mark in the industry.

Their movies also reflect the rich and diverse culture of Kerala, shedding light on various social issues and showcasing the state's scenic beauty. However, these films often face difficulties in getting a wide release and reach due to the dominance of big-budget movies on OTT platforms.

The need for change

The struggles faced by Manjummel Boys highlight the need for a change in the mindset of OTT platforms. While high-budget movies with popular stars may guarantee more views and revenue, they should not come at the cost of neglecting quality content produced by smaller production houses.

OTT platforms need to recognize the importance of promoting diversity and giving space to regional content. Such content not only caters to a specific audience but also helps in providing a wholesome and diverse viewing experience for viewers.

In conclusion, the report on Manjummel Boys' struggle to find OTT takers due to high production costs is a wake-up call for the entertainment industry. It is essential to recognize and support talented filmmakers like Manjummel Boys, who strive to create meaningful and thought-provoking content despite the challenges they face. The future of the industry lies in promoting diversity and nurturing talent, and it is time for OTT platforms to embrace this change.