Zomato Rebrands as 'Eternal', Launches Bold New Logo Design

Indian food & grocery delivery platform Zomato announced on Thursday that it will be rebranded as "Eternal" and also introduced a new logo. This change follows for more than 2 years of the name being used internally.

Eternal will encompass its 4 key business segments: food delivery arm Zomato, quick-commerce division Blinkit, live events sector District, & kitchen supplies branch Hyperpure, the company revealed.

"We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Founder Deepinder Goyal said in a letter to shareholders.

"Today, with Blinkit, I feel we are here," Goyal stated.

This decision marks a pivotal shift for the company, starting from the period when investors doubted Zomato's acquisition of Blinkit in the mid of 2022, to the increasing investor enthusiasm driven by quick-commerce expansion.

Blinkit, along with Swiggy's Instamart, has reshaped it's way Indians shop, prompting rivals like Reliance Industries' JioMart and global players such as Amazon & Walmart's Indian operations to launch their own quick-commerce offerings.

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