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Kaushal Shah, founder of a Mumbai-based beauty brand, recently implemented a strict policy to boost productivity: all employees must arrive by 9:30 am or face a ₹200 fine for tardiness. However, this initiative has ironically cost Shah ₹1,000 in fines within just two weeks due to his own frequent lateness.
Shah, the founder of Evor Beauty, shared on social media platform X about his recent initiative. He implemented a new policy requiring all employees to arrive at the office by 9:30 am instead of their usual 10 or 11 am. To enforce this rule, Shah introduced a ₹200 penalty for late arrivals. However, Shah admitted that the plan did not go as expected, as he himself ended up paying ₹1,000 in penalties last week due to his own tardiness.
“Last week, to increase the productivity in office, I made a strict rule for everyone to be in the office by 9:30 am (earlier we used to come by 10-11) and if we‘re late, we pay Rs.200 as penalty,” the founder of Evor wrote on X. “This is me paying it for the 5th time,” he added ruefully, sharing a screenshot of his ₹200 transaction as proof.
Hundreds of people on X found Shah's post amusing, with many praising him for leading by example and not exempting himself from the rules.Some, however, wondered whom the money was going to. “Paid to self,” quipped one commenter. “Paying to whom? Your current account,” another said. A third person pointed out that it appeared as if Shah was paying money to his own UPI account.
In a follow-up post, Shah mentioned that he had set up a separate UPI Lite account to collect the fines. He explained that the money collected would be used for team events.“For the concern about paying the penalty to my own UPI wallet, please note that I have created a separate UPI Lite account specifically as a team fund,” he wrote. "The money collected is used solely for team activities and benefits, such as dining and other team events."
He also mentioned that he shared the rule on social media to hold founders and CEOs accountable, emphasizing, "If you set a rule for your employees, you should lead by example."