Fashion Show in Gulmarg Sparks Anger for Clashing with Sacred Ramazan Observances!

A controversy broke out on Sunday over an ‘obscene’ fashion show held at the renowned Gulmarg ski resort in North Kashmir during the holy month of Ramazan. Videos of the event, widely circulated on social media, showed models walking on snow, triggering strong backlash from local religious and political leaders. Hurriyat Conference chief Mirwaiz Umar Farooq condemned it as ‘outrageous.’

During the holy month of Ramzan, an ‘obscene’ fashion show was held in Gulmarg, with viral pictures and videos sparking shock and outrage among the public. Mirwaiz, the Valley's head priest, questioned how such an event could be tolerated in a region known for its Sufi and saint traditions, as well as the deeply religious beliefs of its people, in a post on X.

Ramadan, the Islamic month of fasting, began last Sunday. Kashmir is a Muslim majority region. "Those involved should be immediately held accountable. Such obscenity in the name of tourism promotion will not be tolerated in #Kashmir.!” Mirwaiz said.

The shock & anger are totally understandable. The images I have seen show a complete disregard for local sensitivities & that too during this holy month. My office has been in touch with the local authorities & I’ve asked for a report to be submitted within the next 24 hours.… https://t.co/xwY17ZdeAt

— Office of Chief Minister, J&K (@CM_JnK) March 9, 2025

The office of Chief Minister Omar Abdullah responded by saying the “shock and anger are totally understandable.” “The images I have seen show a complete disregard for local sensitivities & that too during this holy month,” the chief minister's office said, adding that his office has been in touch with the local authorities. “I’ve asked for a report to be submitted within the next 24 hours. Further action, as appropriate, will follow from this report,” the office of chief minister said in a post.

Designer duo Shivan & Narresh marked 15 years in fashion with a skiwear show on March 7 in Gulmarg, Jammu and Kashmir. Featuring artistic prints from their archives, the collection included ski suits, après-ski dresses, and winter layers for men and women. Images from the event went viral on social media earlier this week.

 Shivan and Narresh took audacious fashion to newer heights (quite literally) by staging a show in the frozen alleys of c, Kashmir today. Celebrating their 15th anniversary, the famed maximalists brought out their classics - the bikinis and capes, obviously- but also added some winter magic doused in eclectic prints and 3D ornamentation, said one of the posts on social media.