Bhool Bhulaiyaa 3 Recover 90% cost prior to Release, profit from Day 1

Kartik Aaryan starrer Bhool Bhulaiyaa 3 has recovered 90% of its total cost, all from non-theatrical avenues, pushing the margin of profit on day 1 to an extreme.

The Bhool Bhulaiyaa franchise has proven successful at the box office, making huge profits. The first film starring Akshay Kumar and Vidya Balan in 2007, and the sequel starring Kartik Aaryan both were box office hits. According to sources, the Bhool Bhulaiyaa 3 has made Rs. 135 crore deal through non-theatrical means, which include satellite, digital and music rights. Only Rs. 15 crores from the budget of Rs. 150 crores is left to be recouped from the theatrical release. Considering the hype around the movie, the film is set to make a profit from day one onwards.

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Partially, it's because of the excellent marketing strategy of the Marketing team of Bhool Bhulaiyaa 3. Sony has acquired the Satellite rights for the film, and T-Series continues to own the rights to the film's music. From choosing the right partners to get profitable deals along with all the hype, Bhool Bhulaiya 3 has the possibility to become the top-grossing film of the year in India.

Bhool Bhulaiyaa 3 stars Kartik Aarayn alongside Vidya Balan, reprising her role as Chandramukhi from the first film. The film is going to be released on Diwali, 1 November.