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Mumbai, February 2025: Marking a remarkable 25-year journey of celebrating and showcasing Indian cinema on the global stage, the International Indian Film Academy (IIFA) Weekend & Awards is set to unveil its Silver Jubilee milestone edition in 2025. This edition introduces an innovative and ground-breaking addition to the IIFA Weekend & Awards line-up with Sobha Realty Presents IIFA Digital Awards, Co-Presented by NEXA.
Set in Jaipur, the cultural heart of Rajasthan, renowned for its rich heritage and timeless charm, IIFA promises an unforgettable celebration. Sobha Realty IIFA Digital Awards – ‘Where The Digital Realm Takes Centre Stage.’ will celebrate the immense talent, creativity, and innovation flourishing in the OTT and digital entertainment space, honouring excellence and dynamic storytellers shaping the future of cinema.
This prestigious event will bring together stars, creators, and industry leaders from around the world to recognize the finest achievements in digital entertainment. With its unmatched global reach and unwavering commitment to excellence, the IIFA Digital Awards will unite the best in the business, driving the next wave of cinematic storytelling.
Entertainment Guaranteed! Sobha Realty IIFA Digital Awards o-Presented by NEXA promises an unforgettable, star-studded evening as Vijay Varma, Abhishek Banerjee, and Aparshakti Khurana are set to host this spectacular celebration of OTT excellence!
Featuring a spectacular line-up of LIVE musical performances, this Cinematic Kaleidoscope of Entertainment will be a true celebration of creativity, innovation, and the limitless potential of digital storytelling. With dazzling performances and prestigious award categories, Sobha Realty IIFA Digital Awards, Co-Presented by NEXA, will capture the vibrant spirit and cultural richness of Indian cinema while honoring the very best in the digital entertainment industry.
Vijay Varma on Making His Grand Hosting Debut at Sobha Realty IIFA Digital Awards 2025, commented saying, “I can’t express how thrilled I am to make my hosting debut at the Sobha Realty IIFA Digital Awards 2025. Being part of IIFA’s Silver Jubilee celebrations—and that too in Jaipur, a city so deeply rooted in cultural heritage and warmth—is truly special. Coming back to my hometown feels like a beautiful homecoming. Rajasthan holds a special place in my heart—I spent my childhood summers at my Nani’s place in Kishangarh and across various cities in Rajasthan. Those were some of the most cherished and comforting memories of my early 20 years, making this return all the more meaningful. It feels amazing to be part of this exciting addition to the IIFA Weekend & Awards line-up. The IIFA Digital Awards promise to be a truly unforgettable event, marking a special moment for Indian cinema as we honour the very best in digital entertainment. IIFA has always been close to my heart for its incredible ability to showcase Indian cinema on a global stage, and year after year, the IIFA Weekend & Awards continue to raise the bar in worldwide recognition. I’m so looking forward to this incredible journey, and I can’t wait to celebrate alongside fellow stars, creators, and fans in Rajasthan—embracing the magic of creativity, unity, and talent in the land that feels like home.”
Aparshakti Khurana shared his heartfelt excitement about co-hosting Sobha Realty IIFA Digital Awards, an exhilarating new addition to the IIFA Weekend & Awards, saying, “Being part of IIFA’s grand Silver Jubilee celebrations in Jaipur, Rajasthan is truly special. IIFA is not just an event—it’s an emotion, a global phenomenon that unites fans and talent from across the world to celebrate the magic of storytelling. This year, I’m beyond excited to co-host the Sobha Realty IIFA Digital Awards, a spectacular addition to the IIFA Weekend & Awards. As cinema continues to evolve, the digital and OTT space have redefined entertainment, bringing fresh narratives and ground-breaking performances to audiences worldwide. I can’t wait to bring the energy, excitement, and pure love for Indian cinema to IIFA’s historic edition in Jaipur, Rajasthan this March. Hosting the biggest cinematic kaleidoscope of OTT & Digital Entertainment Awards, honouring the finest talent in this dynamic industry, is a privilege, and I’m thrilled to share this incredible journey with fans across the globe!"
Co-Host of Sobha Realty IIFA Digital Awards, Abhishek Banerjee further added saying, "I am super excited to be part of the world’s biggest celebration of Indian cinema — the International Indian Film Academy and Awards. It feels amazing to co-host IIFA’s exciting addition, the Sobha Realty IIFA Digital Awards, which honours the incredible talent, creativity, and innovation thriving in the OTT and digital entertainment space."