"Dior's Indian Fashion Show: Embracing Local Beauty on the Runway

Dior’s Indian Fashion Show: Embracing Local Beauty on the Runway


Maria Grazia Chiuri, the creative director of Dior, is getting ready to visit India and hold the country’s first Dior fashion show in Mumbai, which would be a first.

The designer brand chose the iconic Gateway of India building as the location for its next fashion show. According to fashion website Business of Fashion, which Imran Amed started in 2007, it is slated to occur on March 30.

The iconic Gateway of India will serve as the setting for the Dior presentation. Maria Grazia Chiuri has a long history of working with Karishma Swali’s Chanakya International, a women’s atelier and school of handcraft in Mumbai. Mumbai is where the majority of the embroidered work used by luxury companies like Dior and Gucci is produced, yet few people are aware of this.

With the Dior show in Mumbai, the fashion industry will pay more attention to Indian fashion.

On her show in India, BoF cited Chiuri. “For me, exhibiting in India also means celebrating the embroidered tradition of India and its significance in the fashion industry.”

The Indian market is now booming, and western companies are actively seeking customers and customers from India. Dior’s decision will only increase their number of Indian customers. The faces Maria Grazia Chiuri chooses for her performance in India will be intriguing to observe as well.

Christian Dior, a French fashion designer, launched the premium clothing company Dior in 1946. The company is well-known for its luxurious apparel, accessories, perfumes, and cosmetics. Dior operates stores and boutiques in significant cities all over the world and is headquartered in Paris, France. The brand is renowned for its classic creations, including the “New Look” silhouette, which altered post-World War II women’s fashion. Nowadays, Dior is a significant participant in the luxury fashion sector and keeps creating cutting-edge, high-end items for its customers.

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Simran Arora

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