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Opinion: "Amazon Prime Rental Movies Is Not So Fancy Than It Seems" Consumers Not Happy With The Deal; Read Full Story Here:

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By rutunjay
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Amazon Prime

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Amazon Prime has started rental movies system in India and their first bid is on recent blockbuster; KGF 2.

After setting the box office on fire, KGF: Chapter 2 is finally available to watch online. Fans had been eagerly waiting for the OTT platform Amazon Prime Video to announce the digital release date of the Yash starrer.

On Monday, they revealed that the mega-blockbuster is now available to rent online. The early access to the film will be handy with Movie Rentals on Prime Video Starting on May 16. Both Prime members and those who are not yet Prime members can rent the movie for Rs 199 and experience this pan-India blockbuster from the comfort of their homes.

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This release has got a mixed response from the fans and now they have opted for the illegal downloads of the film online. So many fans are happily downloading the HD prints of the film via torrents and various other platforms available for free.

Nasty comments are being shared on social media with the screenshots of them downloading the movie totally for free and even tagged Amazon prime video. They have already paid hefty amounts and why one needs to pay again to watch the film when it is happily available online.

Amazon Prime in their new campaign may lose its subscribers due to heavier backlash by the viewers and netizens. This pay per view process is not at all new in other countries like U.S. It just provides an option for those whoever is interested but for Indian OTT viewers will take a lot of time understand this model.

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