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Food delivery giant Swiggy has decided to gift 1 month of free food to a dedicated Virat Kohli fan on 24th May as the heartwarming gesture by the fan caught brand's attention. In the eliminator match on 22nd May, when Royal Challengers Bengaluru faced Rajasthan Royals, we could see RCB fans pouring in thousands of numbers to support their team.
One of them was holding a poster written on it, "Travelled 1568 KM using my rent and food money to see King Kohli play." This passionate display caught the attention of Swiggy, an online food delivery platform. On Friday Swiggy announced that they will gift this dedicated fan free food for 1 month.
Sharing a picture of food they sent to the fan Swiggy wrote, "1 month ka Roti, k̶a̶p̶d̶a̶, Makan ka intezam kar diya hai."
1 month ka Roti, k̶a̶p̶d̶a̶, Makan ka intezam kar diya hai ❤❤ https://t.co/oG7EyiNVLL pic.twitter.com/g8QGzBHO1u
— Swiggy (@Swiggy) May 23, 2024
Such similar fanboy incident happened earlier in Chennai when MS Dhoni's Chennai Super Kings played when a CSK fan claimed that he delayed daughter's school fees to get tickets of the match worth Rs. 64,000 and watch Dhoni playing Live in his last season.
All in all, Swiggy perfectly caught the threads and turned this hearwarming incident into a marketing stunt, whoever thought about this idea is a real marketing genious for sure!