Ranveer Singh is a full package of entertainment and high energy. The actor has even made most of the Covid-19 lockdown. The price range of his deals is a whopping 7-12 crore. Ranveer Singh has signed 9 new brands during the pandemic. His total number of brands have now risen to 34! It seems like Ranveer is simultaneously achieving his milestones.
A top trade source reveals, “Ranveer has become the definitive superstar of the generation. He has one of the biggest and most enviable line up of movies with all big screen entertainers like 83, Jayeshbhai Jordaar and Cirkus set to release in theatres. He will also announce two mega-budget projects that will wow everyone soon. He is a favourite of all top directors and given the box office track record that he has had, he is a sure-shot crowd puller.”
“Given that so much is working for him, it is but natural that he will be the apple of the eye of brands too! He is a young superstar and due to this, the brands are taking the long-term punt on him. They are assured of his longevity as a genuine mass hero. His films only indicate that his popularity is growing with time and it is no surprise that from mass to class brands, everyone is looking to have him as their brand ambassador,” the trade source adds.
Right from telecom, construction sector, healthcare, sanitary ware, tourism sector, gaming to fan engagement companies Ranveer has made most of it during lockdown. All brands that were due to be renewed, have also done the same with Ranveer at the same pre-COVID prices.
The source says, “When you truly have pan India appeal mass brands or companies looking for reach, approach a superstar to be their face. Ranveer is the biggest and the best face of his generation, not just because of his acting skills or huge line up of movies, he is also the biggest on social media among his age-group heroes. That’s also a huge draw for brands because his cumulative social media following is close to 60 million! His fan clubs are spread across the world, spanning in more than 65-70 countries and that’s also an added draw for the brands.”