Taylor Swift's music has made a surprising comeback on TikTok, despite efforts by her record label to keep it off the platform. Swift, who owns the copyright to several of her albums, has been able to make her songs available to TikTok users, unlike other Universal Music Group (UMG) artists.
This move underscores Swift's control over her music and highlights her influence in the industry. It comes amid an ongoing dispute between UMG and TikTok over royalties and the use of AI on the platform. UMG had directed TikTok to mute its songs in January, but Swift's music returned just a week before the launch of her new album, "The Tortured Poets Department."
Fans and TikTok creators have celebrated the return of Swift's music, expressing anticipation for her new album. This development showcases Swift's power as an artist and her ability to navigate complex industry dynamics, further solidifying her status as a dominant force in music.