Tell us who you are and what you do.
My name is Mia Felber, I love art and I do martial arts Taekwondo, and Krav Maga/Muay Thai. I love playing with my pets, helping the world and traveling.
Tell us how you created this brand. And what was the sole idea behind it?
The first thing I did was to come over to my mom’s office, Primal Life Organics And I was looking through some of the products and I asked my mom, “Are any of these safe for pets?”
And she said I’m not sure.
So, I googled some of the ingredients and I found that some of the ingredients were not great at all for pets.
Next, I went online to make sure there was nothing out there like this and I found that there were no 100% natural ingredients in the products that I saw, it just blew my mind. Why are people using this toxic stuff on their dogs and cats? I couldn’t believe it that no one yet has come up with a 100% natural pet brand. I knew that I wanted to create a 100% natural pet brand.
Tell us how your brand works.
The easiest way for me to get my brand out there was to set up a website selling products, I picked Shopify as it was easy and my parents used it for their company.
I find pet care products look at the ingredients then I figure out what’s toxic. Next, I go and reformulate it so it’s not toxic and it’s natural, organic and healthy, plus safe for you and your pet.
I have to make sure that those ingredients are safe. I made sure that they wouldn’t harm anything. That in case your pet licks its itself and it gets inside his mouth or your kid touches it. I have to make sure that nothing happens. So, it is a process of figuring out how I want to create this product.
Then you have to come up with the naming, then the labels and then you get orders.
What is Your giveaway idea through this interview?
A major problem no one is addressing that dogs by the time they’re three years old, 78% of them have already started getting gum disease. Gum Disease is one of the worst diseases, any dog could probably have. It, it’s inside their mouth, which means it’s inside their body.
When you don’t brush your teeth, you get a cavity or plaque or tartar. Same with dogs. They, they keep eating and that plaque and tartar starts building up until finally it’s too much and it turns into this thing called gum disease.
By the time you will catch that, they will either have to do surgery or your dog will have to live with it and it will continue to cause major health issues.
I’m not going to sugar-coat this because I want to give you the truth. Your dog could die because of this, Gum Disease causes heart failure, liver problems, and so much more.
Do you want your dog to have that?
That’s why I created the tooth powder and that’s why I want to give you a three to five-day sample so you can try it out and decide if you like this and if your dog loves it.
I want to give everyone a natural sample of our Canine Toothpowder, this will last up to three to five uses. Check out brushyourpetsteeth.com to get yours now.
Explain the challenges you went through while working on brand curation, what challenge you as you go through on an everyday basis
There are always challenges Growing a business and some days you just don’t get a sale for like another week. I am working on learning marketing, how to run and operate a business as well as managing finances.
So, it’s all challenging, sales vary month to month and I am learning how to build these. I am grateful to have entrepreneurial parents and home school when helps teach me these different things
How do you manage your finances?
I use an American Express to combine all my monthly expenses and then end of the month pay it off from the sales.
Any funding etc. received.
No. I just started this company with $500 from my parents. That’s awesome and I pay back my parents.
Tell us your future vision about the brand. How far do you want to take it? What is your dream about taking into the next level?
My future vision for Paleo Pets is that it will be in every pet store that you visit. Creating an amazing 100% natural and healthy products for dogs and cats and pets all over the place will love it. It is awesome as they are getting healthier and are getting better pet care because of it.
I want pets to be able to have that freedom of choosing what they get and getting all-natural safe stuff.
What is your dream of taking it to the next level?
I think it would be fun to get on Shark Tank or The Profit with Marcus Lemonis.
I know they won’t do all the work, but I’m hoping I could get a shark on the team to help with guidance. I’m going to take it as far as it will go, I am reaching for the sky, as there is no limit.
What message would you like to give to anybody who has a plan of creating something of their own and making a living through it?
I want to say is find your passion, My passion is pets, so I obviously created an amazing pet brand, you may be interested in sports so you might find something that needs to be fixed in sports, you might like cleaning so maybe you find something out of that.
You have your imagination, dream and figure out a way to help people and it will stretch as far as anything.
I would like to also share that you should never give up. Like I said, I used to go sometimes weeks and months without orders. But I knew to just never give up. Just know that somebody out there is going to love your product, and they are going to buy it.
Follow Mia Felber and Paleo Pets on Social media…
Testimonials from the Clients…
- My dog loves this stuff. The minute I opened the package upon arrival, his nose went right up to it. He acts like he likes the flavor and is more open to letting me brush his teeth than normal. I just started using this so I’m not sure how well it’s working. I’m hoping it will do a better job than the pet toothpaste or the vet. score the general pet stores on Sal, I’m glad my dog seems happy though. — Gina
- If your dog gets nervous or has anxiety, the dream sent works great to help calm them. It’s great to see True organic and natural dog care products available. — Lisa K
- I had left my dog at a friends and she came home covered in fleas, Mia recommended the Natural Flea and Tick powder and it got rid of all of them in a few days. — JJ Virgin