SOCIAL MEDIA DAY: The rise in new media and change in consumption pattern of news


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Today world is celebrating social media day something that changed the lifestyle of the people. Social Media came as a medium to connect with the near and dear ones but along with that, it allowed people to increase their contacts by making virtual friends which blurred the boundaries between the countries. It proved the theory of Marshall McLuhan who coined the term that “the world is a global village” and indeed it has become one.

The various social media apps came into existence which enabled people to express through pictures. Today everything is shared on these apps there is an entire community of people who use social media and are known as “Netizens.” Anything and everything goes viral on these platforms and suddenly an ordinary person becomes a star overnight. Any incident happening in any corner of the world is brought into light as it gets shared on social media.

Thus, the rise in the use of social media has changed the way users consume content that is provided to them. Now people want trending news, gossips, sensational news which has shuffled the ethics that were long followed in the profession of journalism. It has resulted in the coming up of a new form of journalism called “Citizen Journalism” as people in no time, shares news even before publications and mainstream media cover it.

Social media enables people to share, comment on, and discuss a wide variety of topics. In the rat race of “breaking news” the objectives of journalism like accuracy, objectivity, and credibility are at stake. Today news gets released without authentic sources and the news produced is manipulated. Now even traditional media needs to have their e portals and apps of themselves.

Through social media, consumers are exposed to a wider spectrum of fragmented information which allows them to opt between corporate media and grassroots media. Social media is used to run propagandas and even sets agendas about which story has to be given more prominence. It has the power to reach out and directly influence the minds of the people. It creates biases in communication.

The social media has radically broken the links between physical place and social place and has made the physical place less significant. However, acceptance is the key and journalism has accepted these news norms the only thing to keep in mind is that fair news with facts is brought in the public domain. And to curtail the spread of fake news and biased news.


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