According to previous reports, Zee Studios had brought the satellite, digital, music, and theatrical release rights of ‘Radhe’ at the sum of 230 crores. But it looks like, the theatrical release of the movie is not possible in India due to the second wave of covid 19, cause of which both parties decided to renegotiate the deals.
According to a source, “After multiple discussions with Salman Khan, Zee has now scaled down the deal value of Radhe – Your Most Wanted Bhai to Rs. 190 crores, as a theatrical release in India, is now out of question. This is more like a direct to digital premiere on a pay-per-view format with a theatrical release abroad. The first deal was signed keeping a different release structure in mind and the film is now releasing in an altogether different format.”
“When Radhe – Your Most Wanted Bhai team decided to release the film on Eid in the month of April, they were confident of getting at least 1000 screens but at this point of time, the country does not even have 100 functional screens. Hence, it’s a direct to digital release in pay-per-view format followed by a digital premiere for free within four weeks of release,” the source added.
“They are expecting big returns from the overseas belt. However, be it Rs. 10 crore, Rs. 20 crore or even Rs. 30 crore in the best case scenario, the overseas share of Radhe – Your Most Wanted Bhai is more like a bonus for the team. Also both Zee and SKF would be donating a certain percentage of the share from the multi-platform release to Covid relief fund to help the needy. The team is confident to recover all of their investment with the multi-platform release plan with ease,” the trade source added further.
The deal that’s standing at present also includes the fees for some days alloted by Salman for cross promotions on Zee Platform. “It ranges from appearances on reality shows to appearance on award shows. Things have been structured in the form of money and kind, to ensure that no one makes any sort of losses.”
Currently deal of Radhe has dropped from 230 crores to 190 crores. The 230 crores deal was the highest deal made by film during the pandemic.
Radhe: Your Most Wanted Bhai is going to release on 13 May.