Before his mandatory military enlistment, Kim Taehyung a.k.a V clinched a deal with the Korean coffee brand, Compose Coffee. The cost-effective coffee manufacturer aims to gain international recognition by selecting the BTS star as its new model. The 27-year-old K-pop idol reportedly finished shooting advertisements on December 11, right before his army service, as per Naver News.
Although the coffee brand finished filming with V in early December, the advertisements featuring the BTS star will be broadcast next year in January. To secure a deal with the K-pop sensation, Compose Coffee sought approval from its franchise owners. The decision to make him the brand's new face was well-received by the vast majority of franchise owners.
The Love Me Again singer remains a popular choice as a model for many brands. Recently, famous brands like Cartier, Celine, and Sim Invest sealed a deal with V. Due to Taehyung's wide fan base, Seoul Tourism released a promotional video for 2023 featuring the BTS singer earlier this year.