Mukesh Ambani Joins Hands With Legendary Cricketer To End This!

Mukesh Ambani Joins Hands With Legendary Cricketer

Sri lankan former international cricketer Muttiah Muralitharan is ready to invest in India. The new gears for beverages and a confectionery unit at Badanakuppe in Chamarajanagara district of Karnataka is in the pipeline with spin legend Muttiah Muralitharan eyeing to venture the business with India’s billionaire Mukesh Ambani who challenged the soft drink giants of India with the relaunch of what was once a very big brand, Campa Cola.

Newly registered company Muttiah Beverages and Confectioneries are planned on establishing a factory in India worth Rs 1,400 crore, apart from launching Campa Cola products in the country. The production is expected to start from January 2025, a sign that the brand would soon be revived as planned.

For this venture, the company is likely to create waves in the soft drink market in India that is currently controlled by players such as Coke and Pepsi. This partnership with Mukesh Ambani, the current head of Reliance Industries and Murali Muttiah means a serious business of reinventing Campa Cola to have a competitive edge. With the combine dexterity and capital base of the duo, this move is likely to disrupt the market of the entrenched players in the beverages industry according to a report from news agency ANI.

The cricketer, who holds the world record for the most wickets in Test cricket, is diversifying his portfolio into the food and beverage industry with his new venture, “Muttiah Beverages and Confectioneries.”

The project was flagged off by Large and Medium Industries Minister MB Patil and is expected to draw an investment of Rs 1,400 crore across phases and is expected to generate employment and enhance the industrial infrastructure in the state. The statement was let out after Muralitharan had a private meeting with Minister Patil regarding the plans for the project and its consequences.