Katrina Kaif And Huda Beuaty's Huda Kattan Plays With Makeup; Fans Call Her Marketing Genius: know why

Katrina Kaif And Huda Beuaty's Huda Kattan Plays With Makeup

On Wednesday, actor and entrepreneur Katrina Kaif released a surprise collaboration video with Huda Kattan, the founder of Huda Beauty. The video, shared on the official YouTube page of Katrina's beauty brand, Kay by Katrina, featured the two beauty moguls experimenting with each other's makeup products and discussing their personal journeys.

The video, set in a luxurious room, showed Katrina in a pink outfit and Huda in a grey suit, sitting together on a couch for a chat. Huda asked Katrina about her decision to launch her own beauty brand and when her love for makeup first began. Katrina explained, “Since I was a teenager, I’ve been obsessed with and passionate about makeup. It became a form of self-expression for me, something I didn’t have otherwise, as I was a really shy teenager. Makeup somehow allowed me to create this glamorous persona.”

She went on to share how, as a model, she learned techniques from some of the top makeup artists in the country and globally, saying, “I would observe their methods, asking questions like, ‘Why are you smudging the liner? Why are you using concealer here? Why lip liner?’ I quickly learned these techniques and realized I knew my face well and what look I wanted to achieve. Soon, I was doing most of my own makeup, especially for my film characters.”

Katrina added that over time, she developed a clear vision of what she wanted from makeup products, realizing there was a gap in the market for high-performance, high-quality makeup. “That’s when the desire to create my own products came about,” she said.

At the end of the video, the two exchanged lipsticks and concealers, promoting each other's brands. Fans on Reddit praised the collaboration as a smart move by Katrina, suggesting it could help her expand into international markets. Comments included, "Oh wow, great marketing move," and "This is such a smart business move by Katrina for global reach!" Another fan noted, “Kat should explore international markets now; she has good products, but the marketing needs to be strong since there’s so much competition. This collaboration is a good step.”

Kay by Katrina was launched in 2019 and recently expanded to Dubai. Reports indicate that the brand has a gross margin value of ₹1.5 billion.