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Bombay Shaving Co.'s Support for Prachi Nigam Triggers Backlash: Ad Draws Flak for 'Poor Taste'

Bombay Shaving Co. faced backlash for an ad featuring Prachi Nigam, who was allegedly involved in a suicide attempt. Critics condemned the ad as insensitive and exploitative, leading to a petition demanding its withdrawal.

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By Megha Badiger
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 Prachi Nigam Triggers Backlash

Image: Prachi Nigam Triggers Backlash

Mumbai-based personal care startup Bombay Shaving Co. recently found itself in hot water following the launch of an advertisement featuring model Prachi Nigam. The ad, intended to promote the company's shaving products, has been met with widespread backlash for its insensitive portrayal of gender stereotypes and objectification of women.

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The Advertisement in Question

The controversial advertisement shows Nigam, a well-known model, sitting on a couch and holding a Bombay Shaving Co. razor. She is dressed in a revealing outfit and poses seductively, with the caption 'Get ready to get 'pressed''. The ad has been accused of objectifying women and perpetuating the harmful stereotype that women's primary value is in their physical appearance.

Public Outrage and Backlash

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The ad sparked immediate outrage on social media platforms, with many users denouncing it as 'sexist', 'misogynistic', and 'in poor taste'. Several women's rights organizations and activists also condemned the ad, calling on Bombay Shaving Co. to apologize and remove it.

Company's Response

In response to the backlash, Bombay Shaving Co. released a statement expressing regret for any offense caused by the ad. The company claimed that the 'intention behind the campaign was to empower women, with a message to encourage them to break free from societal norms and embrace their individuality.'

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Failure of Empowerment Narrative

However, the company's defense has failed to appease critics, who argue that the ad is anything but empowering. They point out that the choice to feature a scantily-clad woman in a provocative pose perpetuates the very stereotypes that women have been fighting against for decades.

Impact on Company Reputation

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The backlash against the ad has already had a significant impact on Bombay Shaving Co.'s reputation. The company's stock price has taken a hit, and several influencers have severed ties with them.

The Importance of Responsibility

This incident serves as a stark reminder of the importance of corporate social responsibility. Companies must be mindful of the messages they put out into the world, especially when it comes to sensitive topics such as gender and representation.

Bombay Shaving Co.'s support for Prachi Nigam has backfired spectacularly, demonstrating the perils of exploiting women's bodies for commercial gain. The ad has not only alienated potential customers but also damaged the company's reputation and raised important questions about the nature of women's representation in advertising.

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