India, 18th June, 2023: At Netflix’s annual global fan event, Tudum, held at Ibirapuera Park in São Paulo, Brazil, The Archies cast introduced the first look of the film and rocked and rolled to the song ‘Sunoh’ with over an audience of over 10000 cheering and many more globally on YouTube.com/Netflix
After the first look, the lead cast was introduced on stage by Maitreyi Ramakrishnan from the beloved Netflix show - Never Have I Ever. The cast, including Dot (Ethel Muggs), Agastya Nanda (Archie Andrews), Khushi Kapoor (Betty Cooper), Mihir Ahuja (Jughead Jones), Suhana Khan (Veronica Lodge), Vedang Raina (Reggie Mantle) and Yuvraj Menda (Dilton Doiley) grooved as their iconic characters - revealing for the very first time who was playing whom.
The film is set in the 1960s, and takes audiences to the fictional hilly town of Riverdale. The Archies is a coming-of-age musical following the lives of Riverdale’s favorite set of teenagers - Archie, Betty, Veronica, Jughead, Reggie, Ethel and Dilton. Seen through the lens of the unique Anglo-Indian community, The Archies explores friendship, freedom, love, heartbreak and rebellion.
Director Zoya Akhtar spoke about the experience of the event, she added: “ It is nothing short of awesome to be in São Paulo, showing the first look of The Archies at Tudum. There are local Brazilian fans and people from across the world virtually tuning in for the show. We are so far away from home and yet receiving the loudest cheers which just reminds us that music, love, and friendship are universal and have no barriers.
Showcasing the Indian Adaptation of the beloved IP, Archies Comics, in Brazil at a Netflix’s Tudum is testament to how global the reach of Netflix is and how stories can come from anywhere and go everywhere.
I am extremely excited for audiences to step into Riverdale in the 60s, meet the young anglo-Indian kids on the block and groove with The Archies gang!”
STAY TUNED FOR THE ARCHIES, ONLY ON NETFLIX
Tiger Baby/ Zoya Akhtar and Reema Kagti
Graphic India/ Sharad Devarajan
Reema Kagti, Zoya Akhtar & Ayesha Devitre
Netflix is the world's leading streaming entertainment service with 221 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Archie Comics:
Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty and Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, Afterlife With Archie, the Dark Circle Comics superhero characters (The Black Hood, The Fox, The Shield, Sam Hill and more), Li’l Jinx and many more. Archie Comics have sold over 2 billion comics worldwide and are published around the world in a number of languages. In addition to comics, the Archie Comics characters are spotlighted weekly on The CW’s Riverdale and Katy Keene TV series and the Netflix series Chilling Adventures of Sabrina, and have been featured in animation, television, film and music. Follow Archie Comics on Twitter, Facebook, Instagram, YouTube, and the Archie Comics Store.
About Tiger Baby:
Helmed by filmmakers Zoya Akhtar and Reema Kagti, Tiger Baby is a film and web studio that aims to tell stories that can shape social narratives and inspire viewers to forge a new reality.
Tiger Baby believes that stories have the power to shift consciousness while they entertain. With the goal of impactful engaging storytelling guiding the studio’s vision and acclaimed projects like Gully Boy, Made in Heaven, Lust Stories and Ghost Stories already in its kitty, Tiger Baby has emerged into a leading launch platform for a diverse pool of artists who have something fresh to say.
About Graphic India:
GRAPHIC INDIA is a leading character entertainment company focused on creating superheroes, comics and stories through mobile and digital platforms. Led by media entrepreneur Sharad Devarajan, Graphic has produced over 200 episodes of animation and developed over a dozen live action film and TV projects across Hollywood, and Bollywood. The Company’s characters and animated shows include, “The Legend of Hanuman” which became the number one most watched streaming show in India upon launch; "Chakra The Invincible" created with Stan Lee (co-creator of Spider-Man, Iron Man and Avengers); “Astra Force,” an award winning animated series created with iconic actor, Amitabh Bachchan; and “Baahubali The Lost Legends” a 70-episode animated series, created with Arka Mediaworks and based on the most successful film franchise in Indian history. Graphic believes that India is home to some of the most creative talent in the world, with more than 600 million people under the age of 25 and more than 850 million mobile phone users in the country. The Company’s mission is to create new enduring stories and heroes that connect global audiences and ideas through the power of story.www.GraphicIndia.com