McDonald’s is not just a fast food company, it’s an emotion! It’s tagline I’m lovin it…. Yes we all can relate to it. Burgers, fries, wraps&rolls are something we love to eat there…But when it all started…..
New Hampshire brothers Richard & Maurice McDonald opened the very first McDonald’s on May 15, 1940, in San Bernardino, California. Look for the Golden arches! was the first slogan of McDonald’s. The ‘m’ type structure was called as Golden arches. These arches symbolize stability, a place where customers can relax & enjoy a meal after a blistering day at work.
The McDonald’s Brother’s has successfully run the ‘Airdome’ hotdog stand in Arcadia, California, for 3 years before they began their first McDonald’s Bar -B- que restaurant in San Bernardino. The restaurants had 25 items on the menu & was typical of restaurants of it’s time where customers arrived by car & were served by waiting staff known as car hops.
Timeline of McDonald’s :
Arguably one of the most impressive elements of McDonald’s corporate history is how little modern history it has. During it’s first decades, McDonald’s worked to establish it’s business model & brand. Since that time it has found an approach that works. The company’s modern history is noteworthy specifically for it’s relatively few items of note. McDonald’s has continued it’s rapid growth for nearly 70 years & while it has gained & lost customers, new restaurants have opened at a steady pace.
Subsequently, we all know the magic, Quality & Customer-friendly attitude of McDonald’s . Customers love McDonald’s fast food since decades. Now there’s only one thing I’ve to say “I’m lovin it, bah da bah bah bah”;)