Started as a Dream in Nagpur, now one of hottest globally Touring IP from India, Pop That Cherry by Tanishq Audio

What started as a spark in Nagpur is now turning into one of India’s most talked-about touring IPs. Pop That Cherry is the brainchild of Tanishq Audio, and it’s not just another party brand, it’s fast becoming a signature experience that carries the ambition, identity, and energy of a new generation of Indian creators.

The Early Days – A Dream Takes Root

Nagpur had never seen anything quite like Tanishq Audio. Before Pop That Cherry, Tanishq was experimenting locally — transforming his hometown’s café gigs, small gatherings, and club nights into more than just DJ sets. He began building a personal brand that mixed audacity with authenticity.

He struck a chord. The coffee-rave concept — DJs performing in coffee shops — suddenly became a trend, and Tanishq rode that wave. His performances turned into viral content. Media outlets picked up the story. Slowly but steadily, the dream expanded outward.

Nagpur, a city far from the typical electronic music hubs of India, suddenly found its name in the same conversation as Mumbai, Delhi, and Bangalore.

The Birth of Pop That Cherry

Mid-2025 was a turning point: Tanishq formally unveiled Pop That Cherry, an alternative-genre IP he described as the birthday pop-up of the year. With that launch, he made one thing clear — this wasn’t a side hustle. This was the main act.

The IP model gave him a strategic edge:
- Ownership of concept, format, and experience
- Ability to expand beyond performer into curator and producer
- A scalable identity that fans could follow from city to city

Pop That Cherry is already being built like a touring spectacle — custom visuals, curated artist lineups, and immersive storytelling. The Pop That Cherry – India Tour tag has started gaining attention across social platforms.

Global Touring? India First, But Eyes on the World

The claim one of the hottest globally touring IPs from India may sound ambitious but the signs are there.

In November 2025, Pop That Cherry returns to Nagpur at The Empress Palace for what’s being promoted as the biggest homecoming of the decade. The lineup includes Afro house legend Kayvee, praised by global icon Black Coffee, and Underground Bass DJ Kizzi flying in straight from London. Ticketing is tiered — single entry, couple entry, VIP, and backstage access — reflecting a clear move toward premium event design.

What Makes Pop That Cherry Work

Here’s why this IP is gaining momentum fast:
1. Authentic Origin – The story begins in a tier-2 city. That makes it real, relatable, and powerful.
2. Strong Visual Identity – People don’t just attend, they experience it. That builds community.
3. IP Ownership – Lets Tanishq expand into merch, licensing, and international editions.
4. Social Media Engine – Virality has been part of the strategy since day one.
5. Hybrid Lineups – Fresh international acts + underground electronic styles = cultural pull.
6. Scalable Model – Ticket tiers, production systems, partner network — built for growth.

Challenges Ahead

To go global, the IP has to solve:
- Touring logistics across cities
- Consistent experience quality
- Venue relationships and regulations
- Cost vs production balance
- International partnerships

The Narrative – From Nagpur to the World

The rise of Pop That Cherry proves something bigger: you don’t need Mumbai to validate you anymore. You can build from your city, your culture, your audience — and still scale nationwide, even globally.

Pop That Cherry isn’t just a party. It’s a message. It’s Tanishq Audio saying: India’s next cultural movement won’t come from a music label boardroom. It will come from creators who build their own ecosystems.

And this one started in Nagpur.