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BTS’s Jin is adding another impressive title to his list of endorsements. The global K-pop star has officially become the global brand ambassador for American premium athletic apparel retailer, Alo. Known for its sleek yoga wear, Alo has expanded its reach into Korea, and Jin’s new role comes as part of this strategy.
The announcement came via Alo’s social media, with stunning photos of Jin dressed in their athletic gear.
Shortly after, Jin shared his excitement with his fans on Instagram, posting his own photos from the campaign. His all-black outfit and casual style instantly caught fans’ attention.
ARMYs, as Jin’s fans are known, took to social media to react to the news. Many couldn’t help but reminisce about Jin’s iconic flying yoga scene from the popular Run BTS! episode, joking that Alo must have picked him based on that hilarious yet impressive performance.
Alo Yoga saw this and said, “YES, he’s the one. We want him as global ambassador.”#KimSeokjin https://t.co/FPYAYeTcLp pic.twitter.com/nd3il49Iu3
— ✨Pro Ridah Kit⁷ 💜 BTS✨ (@st_kit_chico) October 18, 2024
Others were just in awe of how effortlessly stylish he looked in the new campaign, drawing comparisons to his 2017 look from the “Save Me” era.
close enough welcome back save me seokjin pic.twitter.com/Xxk5vGzuri
— skye⁷ is HAPPY (@onlyforseokjini) October 18, 2024
2014 2024 pic.twitter.com/Ft3PbzV9Xk
— MAYCEE ⁷ fan account (@seokjinmylabsss) October 18, 2024
Jin has already proven to be a fashion icon, with brand partnerships including Gucci, LANEIGE, FRED, and more. His collaboration with Alo not only highlights his versatile appeal but also strengthens the brand’s presence in South Korea. As always, fans are thrilled to support Jin in his new endeavor, praising his ability to shine in any role he takes on.
With this new partnership, Jin continues to solidify his influence both in and out of the music industry, captivating audiences around the world with every project.