Italian Influencer Chiari Nasti Under Fire For Allegedly Plagiarizing BLACKPINK’s Popular MV “DDU-DU-DDU-DU”

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Italian influencer Chiari Nasti is facing backfire by many netizens as many scenes from “DDU-DU-DDU-DU” appear to have been directly copied.

Chiari Nasti who is 23-year-old social media influencer from Naples, Italy is under fire for allegedly plagiarizing BLACKPINK‘s popular music video, “DDU-DU-DDU-DU”, with her brand.

Author of Chiara Nasti – Diary of a Fashion Blogger, Nasti now promotes brands like Yves Saint Lauren and Puma to her 1.9 million Instagram followers. After co-founding beachwear brand Plume Etheree with her sister, 21-year-old Angela Nasti, four years ago, Chiari Nasti now has a new brand in the works: Nastilove Area.

Ahead of when the brand’s launch, Nasti has come under fire for allegedly plagiarizing BLACKPINK’s 1.5 billion-viewed music video for “DDU-DU-DDU-DU.”

“DDU-DU-DDU-DU impressive set design was created without the use of computer-generated graphics or green screens and numerous scenes from the music video seem to have been directly imitated by Chiari Nasti and her brand.

For example, in one scene, Jennie can be seen carrying several bags while wearing an all-white outfit, topped with a wide-brimmed hat.

In the same way, Chiari Nasti has seen in her Nastilove Area behind-the-scenes photos wearing a very similar outfit while carrying white shopping bags.

Nasti’s set also includes an oversized chessboard. While slightly smaller in scale, it closely resembles the chessboard from one of Jennie’s “DDU-DU-DDU-DU” scenes.

Not only Jennie’s scenes but part of the set for Nastilove Area also appears to copy the vault Lisa is seen in during the music video.

From the all-pink décor to the vault door to the sword, it’s hard to miss the similarities between the two.

 Fans also believe that the brand name Nastilove Area may be inspired by BLACKPINK’s iconic catchphrase, “BLACKPINK in your area.”

BLINKS started mass email campaign to get YG Entertainment‘s attention on the subject. While some of her  Instagram stories showing most of the alleged plagiarism have expired. Many  Italian news outlets have reported this subject on the controversy. Yet neither YG Entertainment nor Chiari Nasti’s company has commented on the situation.


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