Indian travellers resumed their travel plans after being in quarantine nearly for a year. They continued to travel and book hotels even with rising cases, a recent RateGain study has found. The month of February witnessed hype in hotel bookings and higher check-ins compared to last year.
Also, 90 per cent of the travel bookings were received in a short window of 15 days. 3rd edition of PULSE, RateGain indicates that Indian cities remain a favourite with travellers, with Udaipur witnessing the highest amount of engagement on Facebook, though a little behind Mumbai which ranks higher consistently due to its share of celebrities and influencers that drive engagement for hotels.
Following Mumbai, Pune and Jaipur ranked third and fourth in the rankings on Instagram though they lagged behind New Delhi on Facebook. Last minute travel has been attributed as a probable reason for the same especially for the age group of 25-40.
Across states, RateGain indicates a significant increase in February check-ins everywhere despite COVID-19 cases increase in states such as Karnataka, Maharashtra, Tamil Nadu and Kerala. The bookings for March seem lower. However, this may be due to the fact that the average booking window has shrunk considerably since the pandemic, and trends indicate that Indian travelers book domestic trips only one to two weeks before.
Also, the cancellation rate stayed at 8% for the month of February, which also means that most bookings were made for the month in a short booking window. Over 92 per cent travel bookings were thus not cancelled.