Why Does Bhang Hit Differently on Holi? The Science Behind the High

Holi is not just a festival of colours but also a celebration of joy and togetherness, often accompanied by the traditional drink known as bhang. While bhang is consumed throughout the year for various reasons, its impact seems to hit differently during Holi festivities. Let's uncover the science behind why bhang feels unique during this vibrant festival.

Bhang is a traditional Indian drink made from cannabis leaves and buds, mixed with milk, ghee, spices, and sometimes nuts. It has been used for centuries in Ayurvedic medicine and cultural rituals. The psychoactive effects of bhang are primarily due to the presence of cannabinoids, particularly THC (tetrahydrocannabinol), which interacts with the brain's receptors to alter perception and mood.

Festive Spirit and Social Context

During Holi, the atmosphere is charged with excitement and camaraderie. People come together to play with colors, dance to music, and indulge in festive foods and drinks. Bhang becomes an integral part of this celebration, enhancing the communal experience and heightening the festive spirit. The social context of Holi amplifies the effects of bhang, making it feel more euphoric and enjoyable.

Timing and Tradition

The timing of consuming bhang during Holi is crucial. Traditionally, it is consumed in the form of thandai, a chilled milk-based drink infused with bhang. The coolness of thandai, coupled with the onset of spring and the joyous mood of Holi, creates a perfect setting for bhang to exert its effects. The tradition of drinking bhang during Holi dates back centuries, intertwining cultural rituals with sensory experiences.

Psychological Priming

Psychologically, our anticipation and expectation of an enjoyable experience during Holi can influence how we perceive the effects of bhang. When surrounded by friends and family, participating in joyous activities, and immersed in festive traditions, our brains are primed to interpret the effects of bhang in a positive light. This psychological priming can heighten the perceived intensity of the high and contribute to the unique feeling of euphoria associated with Holi bhang.

Ritualistic Significance

Beyond its psychoactive properties, bhang holds ritualistic significance during Holi. It is believed to cleanse the body and soul, symbolizing the renewal and rejuvenation associated with spring. The act of consuming bhang is often considered an act of devotion and celebration, reinforcing its cultural importance during Holi festivities.

Conclusion
The unique experience of bhang during Holi can be attributed to a combination of physiological, psychological, and cultural factors. From the chemical interactions of cannabinoids in our brains to the social context and festive traditions, every element contributes to why bhang hits differently on Holi. So, this Holi, as you raise a glass of thandai infused with bhang, remember the rich tapestry of science and culture that makes this experience so special.