Girls’ Generation‘s Taeyeon dog Zero, actually has his own clothing line in collaboration with popular Korean brand SPAO and according to reports, it’s been selling like crazy.
Taeyeon welcomed Zero into her heart back in November 2017. Setting him up with his very own Instagram account as a puppy, it seems Taeyeon knew the precious pooch was destined for stardom.
Taeyeon wrote a song about Zero for her new album, What Do I Call You.
He’s also enjoyed a life of luxury with Taeyeon and he is one of the stars of Petionista Taengoo, Taeyeon’s reality series where she meets up with idols and their dogs. He once became an employee at SM Entertainment.
Zero has his own fashion sense!!
After an announcement in June 2020, The SPAO x Zero collection launched in August last year. The line included everything from cute t-shirts to soft pajamas all decorated with cute illustrations of the gray poodle himself.
“Zero” and “Taeyeon” clothing and accessory collection sold out on the first day it was released ” and reached the top of SPAO’s trending searches as customers loved it and want the same items.
In October 2020, a new SPAO x Zero fall/winter collection was launched, adding items like hairbands and AirPods cases to the lineup.
According to a new report from Hankyung Economy, Zero’s very own clothing line sold a staggering ₩1 billion KRW (about $920,000 USD) worth of merchandise by the end of 2020 just four months after its release.
A percentage of all the proceeds from SPAO x Zero are donated to helped abandoned pets and animals in need.