Today, more than ever, environmental, health and social concerns are of the upmost importance. The events of the last year have been unprecedented, shifting consumer expectation and calling into focus the role of brands in society. Above anything else, people want brands that they can trust, that are transparent and which are genuinely committed to being better.
When it comes to sustainability, Garnier has been committed for years; producing more natural formulas, using sustainable and fair-trade ingredients, even being the first to bring certified organic products to the mass skincare market. With the launch of its sustainability program Garnier Green Beauty, Garnier wants to go further, to shift the way the beauty industry operates and lead the change for all of us.
Garnier’s initiative Green Beauty is a complete end-to-end approach to sustainability. The aim is to transform every stage of Garnier’s value chain, reducing or eradicating environmental impact in the Plastic & Packaging, Product & Formula, Factories & Manufacturing, Solidarity Sourcing.
John Abraham, Garnier India Brand Ambassador, “I have been associated with Garnier India for a very long time and am especially proud to represent this initiative. With the continuous depletion of our environmental resources over the years, we firmly believe that individual contributions leading to a larger united front will help achieve the set goals. Through the Garnier Green Beauty initiative, we are offering an opportunity to all young ambitious Indians to come forward and join us in making small changes in your life today, contributing to a sustainable tomorrow and a greener future.”