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BTS's V Unleashes the 'V Effect' on CELINE: Redefining Luxury Fashion Marketing

BTS's V, the architect of the 'V Effect,' reshapes luxury fashion with CELINE.

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By minal
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BTS's V Unleashes the 'V Effect' on CELINE: Redefining Luxury Fashion Marketing

BTS's V Unleashes the 'V Effect' on CELINE: Redefining Luxury Fashion Marketing

In the competitive realm of luxury fashion, BTS's V has emerged as a powerhouse, steering a revolution in brand elevation. His collaboration with CELINE has given birth to the "V Effect," a seismic wave reshaping the industry.

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Quantifying V's impact, Lefty, an influencer marketing platform, analyzed his Instagram activities from March to December 2023. In just 31 posts, V generated an astonishing ₩367 billion (approximately USD 275 million) in Earned Media Value (EMV) for CELINE. This not only showcases V's colossal influence but also underscores the digital era's sway over modern fashion marketing.

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The journey commenced in March 2023 when V was unveiled as CELINE's brand ambassador, joining high-profile figures like BLACKPINK's Lisa and Park Bogum. Simultaneously, V graced three covers for ELLE Korea's April 2023 issue, exuding old Hollywood charm and igniting global fascination.

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V's impact on CELINE extends beyond numbers. His association not only heightened visibility but also transformed the brand's image, resonating with a younger, dynamic audience. This synergy is evident in 12 magazine covers across four publications, each featuring V in CELINE's designs.

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Unlike traditional influencers, V's influence is predominantly digital, challenging industry norms. His absence from conventional fashion events only accentuates his unique position, emphasized by Lefty naming him the #1 male fashion influencer of 2023.

The "V Effect" on CELINE epitomizes the evolving fashion marketing landscape, where digital presence rivals traditional strategies. V's role transcends product promotion, symbolizing a profound cultural alignment between him and CELINE's ethos. V isn't just promoting a brand; he's reshaping it, making CELINE resonate with a diverse, global audience.

 

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