EXO‘s Kai has been selected to be the muse for many different brands. He was the first Korean to be Gucci’s Global Brand Ambassador and the first Korean celebrity to have a collection with the brand.
Again recently he has been chosen as first Asia-Pacific muse for Bobbi Brown Cosmetics.
Kai expressed his excitement by saying, “It’s like a dream to be Bobbi Brown’s first Asian muse. Bobbi Brown’s philosophy upholding natural beauty as well as self-esteem is a perfect fit for me. It’s a very happy and exciting challenge to be able to show a new side of myself through this partnership. I can’t wait to show that side in the future.”
In order to celebrate this good news , a Teddy Bear balloon set was sent to the photoshoot and Bobbi Brown Cosmetics’ shared a video of a dance that Kai choreographed himself on their official Instagram page.