"Virat Kohli Statue Unveiled at Times Square During T20 World Cup 2024"

Duroflex, the mattress company, made headlines on June 26 by revealing a 'life-size statue' of Virat Kohli, the Indian cricket star, at Times Square.

By Shreya Mirikar 01 Jul 2024 in Cricket

New Update

Duroflex, the mattress company, made headlines on June 26 by revealing a 'life-size statue' of Virat Kohli, the Indian cricket star, at Times Square. The announcement was shared through a tweet on X, which included a viral video of the unveiling, grabbing the interest of cricket enthusiasts globally.

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The statue was unveiled as India qualified for the T20 World Cup 2024 semifinals. The Men in Blue, under Rohit Sharma's captaincy, will play England on June 27.

The tweet from Duroflex said, "Just Unveiled: A larger-than-life statue of Virat Kohli at the iconic Times Square. This is the King's Duty; we are going global and making history! We’re delivering great sleep and great health to Virat Kohli."

In May 2023, Duroflex joined forces with Virat Kohli to emphasize the significance of good sleep for a healthy life. This collaboration marked Kohli's new role as the brand ambassador for Duroflex.

The partnership was formally announced at a press conference where Mathew Chandy, Duroflex's CMD and Sleep Advocate, and Mohanraj J, the CEO, shared their excitement. They highlighted how the collaboration could raise awareness about the advantages of good sleep, as reported by several media outlets.

Reacting to the statue unveiling, another user said, “Huge respect for Virat and his achievements for India. But reality is India has not won any ICC tournament since a decade. Hum logo ko galat direction diya jata hai to be player centric rather than team center."

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