Rudra Jaiitly Unleashes a Romantic Indie Banger with Beganna under His Trailblazing Label, Verrsa Vibe

Mumbai: India’s indie music scene just got a thrilling new addition with the release of Beganna — a genre-bending, heartbreak-meets-dance anthem by music producer and creative disruptor Rudra Jaiitly. Dropped under his music label, Verrsa Vibe, the track is already generating buzz as one of the most infectious and emotionally raw love anthems of 2025.

A hypnotic blend of rhythm and sentiment, Beganna pulses with addictive beats and heartfelt lyrics, offering listeners a unique mix of soul and swagger that defines the next wave of indie.

Meet the Mind Behind the Music
At the helm of this sonic experience is Rudra Jaiitly, the visionary founder of Verrsa Vibe. Known for weaving storytelling into soundscapes and pushing the boundaries of independent music in India, Rudra is not just making tracks , he’s building a movement. His digital-first approach and genre-fluid vision have positioned him as a tastemaker in the evolving indie circuit.

“Each track is an emotion, a narrative, a vibe,” Rudra shares. “With Beganna, we wanted to capture the raw ache of love, but still make it something you can dance through.”

Beganna: Where Heartache Finds a Beat
Sung by rising voices LITTLE and SHIVAIN,  Beganna dives into the emotional chaos of modern love - its intensity, longing, and inevitable letting go. But rather than dwell in the sorrow, it rides a high-energy beat that makes heartbreak strangely danceable.

Written by the vocal duo themselves, and fully composed, mixed, and mastered by LITTLE at Little’s Studio, Begannastays rooted in the raw, unfiltered spirit of true independent music.

“Beganna is that emotional zone where love feels magnetic, yet slipping away,” says LITTLE. “We wanted listeners to cry a little, and dance a lot.”

A Music Video That Speaks Without Words
Bringing Beganna to life visually is director Anish Khan, under the production house of Shaaz Media Entertainment. Starring Rahul Manchanda and Sejal Sahu, the video is a compelling narrative of romance, vulnerability, and flirty betrayal.

From Imran Malgunkar’s fluid choreography and Raj Kiran’s expressive cinematography to Atit Jaideo’s crisp editing, the video is a visual reflection of the song’s emotional depth. Set design by Shankar and styling by Adil Mohammad round out a production that’s as stylish as it is heartfelt.

Verrsa Vibe: The Indie Label with a Mission
In a short span, Verrsa Vibe has carved a niche as a creative sanctuary for India’s new-age musical talent. With a commitment to multilingual and multi-genre expressions, the label stands as a launchpad for bold artistic voices.

Guided by Rudra’s larger initiative Gateway to Bollywood (GTB) the vision extends beyond music. From OTT ventures and immersive concert experiences to cross-industry collaborations, GTB aims to be the bridge between fresh talent and global opportunities.

With Beganna, Rudra Jaiitly proves once again that the future of music in India isn’t just rising - it’s blazing.

About Verrsa Vibe
Founded by Rudra Jaiitly, Verrsa Vibe is an independent music label focused on nurturing India’s next-gen musicians and creators. With an emphasis on genre-fluid, emotionally rich music and high-caliber production, the label is redefining what it means to be indie in the Indian music ecosystem.

Listen to Beganna: https://song.link/i/1817573843

Watch the video: https://youtu.be/FodYJtO8jIk