Chandan Roy Sanyal gets invited by the Jammu & Kashmir Tourism in a Bid to Revive Paradise

Acclaimed actor Chandan Roy Sanyal has officially invited by the Department of Tourism, Jammu & Kashmir for a campaign aimed at rekindling global wanderlust for India’s crown jewel - Jammu and Kashmir. Sanyal, known for his riveting performances in Kaminey, Ray, and Ashram, is officially invited for a new chapter in Kashmiri tourism. This initiative is intentioned to rekindle the spirit of travel and hope in the Valley following the tragic Pahalgam attack. As the region emerges from the shadows of that dark episode, this alliance signals a defiant return to beauty, peace, and storytelling. Sanyal met with the families of the martyrs and participated in a candlelight memorial to pay homage to those who lost their lives, underscoring the campaign’s heartfelt foundation and his personal commitment to the people of the state.

Chandan Roy Sanyal says, “Jammu & Kashmir is not just a destination it’s an emotion. It is poetry on the canvas of history and soul. In the wake of the Pahalgam tragedy, I felt a pull, not just as an artist, but as a human being, to be part of a narrative that’s about healing the valley. This land has given the world so much beauty, and now it’s time we give back. I want to help shift the lens through which the world sees Kashmir — not as a conflict zone, but as a cradle of culture, resilience, and astonishing natural wonder. My heart beats for stories, and this land is overflowing with them. I’m here to tell the world: it’s time to come back to paradise.”

The campaign is poised to spotlight the region’s breathtaking natural beauty, rich cultural fabric, and a new wave of eco-conscious travel experiences. Sanyal will front a series of visually arresting travel related activities that bring teh state's hidden gems to center stage.

On the work front, Chandan has the upcoming film Dear Maa and a yet-to-be-announced project on his slate.