The pandemic COVID-19 has hit the world hard. According to the statistics given by WorldOMeters, so far 987,742 have died due to COVID-19 globally. The vaccine is getting tried and tested in several countries but not a single company has come out officially in the market. Not just from the health aspect but this pandemic has hit us hard economically as well. Economies of several major countries including India are facing hurdles and it includes all the industries and sectors.
The entertainment and advertising industry is one of them and they are interlinked as well. From almost six months theaters are shut, shooting was strictly prohibited for more than 3 months however now it has been started. All the brands and big entities are somewhere facing a financial crisis. Every brand has brand ambassadors or the celebrities who endorses them. But there so many small and medium enterprises who are hit worst mainly because of the capital issues.
For the same PM, Narendra Modi has also given a call for Atmanirbhar Bharat and Vocal for Local. And now several A list celebs are supporting this call and are proving it through their actions. We have Bollywood actress Vidya Balan who is strongly supporting vocal for local by donning handloom sarees and the one that is handcrafted and made in the Indian textile industry. For the entire promotion of her film Shakuntala Devi, she was seen wearing them. She is a true sense endorsing local small brands.
BTS is currently ruling over the world not just through their songs but the positive messages and the hope they are giving out to the people across the globe. They are telling people that life goes on and we have to live on. They are not giving through their words but their actions. BTS and their agency BigHit entertainment have been offering lower entertainment models from the past few months since the COVID began to spread globally.
They are compromising their modeling charges depending on several parameters, like the size of the organization, brand recognition, product time, and filming session. They have lowered their fees to more than 20 %. This has helped and came as good news for several brands and advertising agencies.
Global star Priyanka Chopra Jonas too has given a shout-out for a vocal for local. The actress and true feminist id supporting small enterprises started by women. She has shared several posts supporting them with #SupportSmallBiz. She has urged people to purchase a product from them and help them not just sustain but grow.
Other few celebs are doing this. But we need more of them. Stars should come up and help others and related businesses grow. A small help can make a big change. These celebs who are already doing this are just proving the notion that action speaks louder than words.