Just three months after shooting up to the top of the Billboard 200, BTS’s BE is set to return to the chart’s Top 10 thanks to its “Essential Edition” re-release.
The Korean pop group published BE (Essential Edition) last Friday, packaging a CD copy of the album with a 140-page photobook, two varied types of photo cards and a poster for around $30. The album bounced back to No. 7 on HITS Daily Double’s weekly chart with 32,653 album-equivalent units, of which 24,940 were pure sales. It’s a solid indicator of what to anticipate on following week’s Billboard 200, and when the chart refreshes on Tuesday, BE should be similarly ranked.
BE debuted and reached on top of the Billboard 200 last November with 242,000 identical units, including 177,000 pure sales. It marked BTS’s fifth No. 1 album on the chart and made them the fastest group to earn five U.S. chart-toppers since the Beatles. It also bred two No. 1 single on the Billboard Hot 100: “Dynamite” and “Life Goes On,” the preceding of which shattered numerous sales and streaming records and attained the group its first Grammy nomination, for Best Pop Duo/Group Performance.
BTS has historically enjoyed stellar album sales thanks in part to elaborate packaging that makes each release a must-have for fans. They released their previous studio album, Map of the Soul: 7, in four deluxe CD editions, each containing different concept photos of the group. Those CDs accounted for 330,000 of the album’s 347,000 first-week pure sales. So it’s no surprise that fans shelled out for BE (Essential Edition), even if they already paid $50 for the original version of the album, ironically titled the “Deluxe Edition.”
BTS performed several BE songs during their rapturously received MTV Unplugged set on Tuesday. They reworked smash hits “Dynamite” and “Life Goes On” while giving album cuts “Telepathy” and “Blue & Grey” their live debuts.
To check out the tweet: https://twitter.com/bts_bighit/status/1366342450646810629?s=19