SEVENTEEN Surpasses BTS in January's K-Pop Brand Reputation Rankings

In a historic shift, SEVENTEEN overtakes BTS, ending the latter's remarkable 67-month reign atop the monthly K-pop brand reputation rankings. The January 2024 report by the Korea Brand Reputation Research Institute unveils SEVENTEEN's surge to the top, propelled by their growing popularity, especially in album sales.

Previously unbeatable, BTS, with members Jin, Jimin, Suga, J-Hope, Jungkook, RM, and V, now finds itself in the third position. NCT, another rising K-pop group, secured the second spot, according to Koreaboo's latest rankings.

SEVENTEEN's triumph signifies a remarkable achievement, echoing their milestone of selling over 10 million album copies from January to November 2023. Their hit track FML surpassed previous records, notably exceeding BTS's Map of the Soul: 7 era sales.

BTS, currently facing a decline of approximately 47% in brand points since December, experiences a natural dip as all members serve in the military. Despite this, the global impact of this shift is undeniable, marking a turning point in the dynamic landscape of K-pop brand reputation rankings. As SEVENTEEN basks in their newfound glory, fans eagerly anticipate how this transformation will shape the industry in the months to come.