Fans Protest HYBE's Support for Palestine, Boycott Impacts BTS J-Hope's Album Sales

Fans of HYBE groups have been protesting against the company's support for Palestine, particularly targeting HYBE America CEO Scooter Braun. The protests, including in-person demonstrations, aim to pressure the company to sever all ties with Zionism.

Despite the release of new content from their favorite idols, fans have maintained their boycott against HYBE, leading to tangible impacts. The recent OST album for BTS J-Hope's Hope On The Street documentary saw a decrease in sales, totaling 467,000 in the first week according to the Hanteo Chart, a drop of around 70,000 from previous sales.

While some expressed mixed feelings over the boycott's effectiveness, many fans remain steadfast, underscoring the importance of their message.

ppl being upset over this like we literally told u boycotting works and its consequences are gonna show but yall decided to not believe us https://t.co/CnCTJQRWa7

— sdl (seokjin dick long) (@bangingnamgi) April 2, 2024

I wanted to buy the album so bad but the shareholders decided scooter was worth the risk and this is where we are now. https://t.co/YLR4TICL91

— Golden⁷ 👩🏻‍🚀 Indigo JITB FACE D-DAY ʟᴀʏᴏ(ꪜ)ᴇʀ (@lovexkahea) April 4, 2024

Hobi I'm so sorry. Hope you understand the reason for doing this. I'm so upset I can't even enjoy your hard work. But we will soon, once hybe listens to us.

LISTEN TO OUR DEMANDS. DIVEST FROM ZIONISM. REMOVE @scooterbraun

#하이브는시오니스트를퇴출하라 #HYBEDivestFromZionism https://t.co/MvaPErdvCB

— Ish⁷ ♡🍉 (@UndiagnosedIsh_) April 4, 2024

Others, however, were disappointed by the results, calling for continued support for their favourite groups. 

Army savior complex needs to be studied, y'all sabotaging an artist hard work which had nthing 2 do with 🛴. This is so embarrassing and I hope sj stans don't do this shit to sj. Your boycott is affecting the group you Stan while other artists under that same company is doin well https://t.co/EVVcnxV4kJ

— Mojito yuri (@Salt_Is_Saltyz) April 4, 2024

illit broke spotify records as an debut act, lessarafim & nj is charting well and have good stream numbers. txt surpassed 1m sales on the first day, 17's merch is sold out. um i thought y'all were boycotting or does it only apply to bts just asking?

— ࣪fan account (@kthvace) April 1, 2024

saying "why surprised there's a hybe boycott happening" with the whole chest like are you srs? coz ive been seeing other hybe artists selling millions on their first day for the past few days https://t.co/NLEmSSKTlj

— tay (@stellarjeonz) April 4, 2024