BTS's V Makes Waves as Compose Coffee's Spokesmodel

In the bustling world of advertising, BTS's V, also known as Kim Taehyung, emerges as a formidable force, leaving an indelible mark on the landscape of brand promotion. Recently, the fourth-largest Korean coffee brand, Compose Coffee, unveiled their 10th-anniversary advertisement featuring none other than V himself. In this captivating commercial, V showcases his versatility, portraying both the charismatic barista and the delighted customer with finesse.

 

According to reports from Newsis, V's involvement in the advertisement has been nothing short of remarkable, with estimated modelling fees soaring to an impressive ₩6.00 billion KRW (approximately $4.61 million USD). Jung Hyun Young, the deputy director of the Korea Advertising Association, further elucidated on the strategic brilliance behind Compose Coffee's decision to collaborate with V.

Analysing the impact of V's involvement, Jung Hyun Young highlighted the seamless integration of V's unique personality, skills, and image into the brand's marketing strategy. The announcement of V as the brand's spokesmodel resulted in an immediate surge in subscribers, with over 2.6 million new sign-ups on the Compose Coffee app.

Moreover, V's endorsement of his favourite drink from the brand led to a staggering 72% increase in sales of Citron Tea within just two days. 

Jung Hyun Young underscored the significance of V's role as a singer-songwriter, emphasising how his prowess as a composer lent an added layer of memorability to the brand's name.

Furthermore, the strategic timing of releasing pre-filmed material featuring V after his enlistment in the military proved to be a masterstroke, capitalising on the heightened anticipation for fresh content amidst the group's hiatus due to military service.

Jung Hyun Young also noted the perfect synergy between V's playful personality and Compose Coffee's brand ethos, with V's love for jazz and music seamlessly aligning with the ad's slogan, "V is a composer, eVeryone is a composer," and the brand's promise of "everyday fresh coffee."

As V continues to captivate audiences worldwide with his multifaceted talents, his partnership with Compose Coffee stands as a testament to his enduring global impact and unrivalled influence in the realm of advertising.