In the glittering world of K-pop, where fame and fortune collide, there exists an elusive phenomenon known as the "seven-year curse." It's a spell that has haunted the industry, causing the premature disbandment of many beloved groups just as they reach the pinnacle of their success. However, amidst the tales of farewells and teary-eyed goodbyes, two K-pop titans BTS and BLACKPINK stand tall, shattering the curse.
What is this Seven-year curse?
The seven-year curse is no mere superstition; it's deeply rooted in the contractual complexities of the K-pop industry. As per the Fair Trade Commission's standard, K-pop artists sign seven-year contracts upon joining their respective music companies. It's a ticking clock that often heralds the end of an era, marking either disbandment or the departure of members.
The Immortals: BTS and BLACKPINK
BTS's Extraordinary Journey
In a groundbreaking revelation on September 20, 2023, BTS sent shockwaves through the K-pop cosmos. While whispers of disbandment had circulated in 2018, the septet, known for their resilience and brotherhood, defied the odds. Jin, in a candid moment, confessed the struggles they faced. Yet, BTS, like the phoenix rising from the ashes, renewed their contracts with HYBE and BigHit Music for the second time. The seven members pledged not just to stay together but to continue their epic saga "in 2025 and beyond." The BTS army breathed a collective sigh of relief, celebrating the triumph of unity over the infamous curse.
BLACKPINK: Illuminating the Path to Perseverance
Meanwhile, BLACKPINK, the dazzling quartet that took the world by storm, faced their own trials. As the spectre of the seven-year curse loomed, speculations swirled about potential departures from YG Entertainment. However, on December 6, 2023, the powerhouse group shattered expectations. YG Entertainment, in a statement, affirmed BLACKPINK's commitment to shining even brighter in the global music scene. The members, unwavering in their dedication, showcased the strength of their bond, dispelling any doubts about the curse's hold.
Which K-pop Group Have not survived this Seven-year curse?
While BTS and BLACKPINK bask in the glory of breaking free, it's essential to remember the fallen stars who couldn't defy the seven-year curse. Groups like 2NE1, 4-Minute, SISTAR, and Miss A bowed out, leaving behind a void that echoes through the K-pop industry.
Even those still standing after seven years, like EXO and Girls' Generation, bear scars from members departing. It's a poignant reminder that in K-pop, longevity is a hard-fought battle, and survival often comes at the cost of change.
As BTS and BLACKPINK embark on their renewed journeys, the K-pop landscape witnesses a paradigm shift. The seven-year curse, once an unavoidable fate, now faces formidable adversaries. These groups, with their unwavering commitment and resilience, have rewritten the narrative, proving that in the ever-evolving world of K-pop, legends are born not just in music but in the strength to defy tradition.