British soccer club Birmingham FC faced backlash as they unveiled a logo remarkably similar to BTS’s iconic symbol. The club shared a photo captioned "Soon," triggering a strong reaction from ARMYs who recognized the striking resemblance.
The BTS logo, characterized by two trapezoids symbolizing a door opening from the inside, holds deep significance for the global K-pop sensation and their devoted fanbase.
Birmingham FC's adoption of a nearly identical logo led to immediate shock and criticism from the BTS fandom.
While it was later revealed that the club signed South Korean footballer Paik Seung Ho, intending to pay homage to BTS as cultural ambassadors, fans argued it was inappropriate and disrespectful. Many expressed concerns about the club appropriating a symbol closely associated with BTS, a group representing South Korea on the global stage.
dear @BIGHIT_MUSIC @HYBEOFFICIALtwt this account @BCFC is using and changing BTS copyrighted logo for their "celebration" (?) by signing a new player from SK. please send them a good lawsuit for using it out of BTS context and even change the word "BTS" to "PSH". thank you. pic.twitter.com/TuiO3t1fOb— yoongi's rum ♡🐱 (@sugabond_) January 31, 2024
Yall might end up sued for this btw...the bts logo is trademarked and their company dont hesitate to enforce it. Also, it is pretty shady to use this symbol as a symbol for korea, if thats what this post is doing.— Nina Marie 💜⁷ (@ninafantime) January 31, 2024
The incident highlights the challenges of cultural representation and appropriation, prompting a broader discussion about the responsibility entities bear when incorporating symbols deeply intertwined with specific cultural identities. As the controversy unfolds, Birmingham FC faces scrutiny for its choice and must navigate the delicate balance between homage and potential disrespect.
As BTS's logo continues to symbolize the group's identity, the incident serves as a reminder of the powerful influence and recognition the K-pop septet commands globally, transcending music into cultural symbols that demand careful consideration and respect.