BIGHIT MUSIC Faces Backlash Over BTS Jin’s Bad Treatment

Fans of BTS’s Jin have recently voiced their disappointment at BIGHIT MUSIC, citing what they perceive as a lack of effort in promoting the idol. The issue arose after a recent clip featuring Jin giving a tour of HYBE headquarters to Aiba gained attention online.

SEOKJIN DOING A HYBE TOUR FOR AIBA pic.twitter.com/szdNFv2D5o

— jin files (@seokjinfile) December 7, 2024

In the video, fans noticed a poster on the wall related to Jin’s 2022 album The Astronaut, released before his military enlistment.

The Astronaut album cover on Hybe's wall on the way to the waiting/resting lounge for BTS

JINxAIBA SINCE THOSE DAYS#jinxあの頃からわたしたちは #JIN #방탄소년단진 pic.twitter.com/I8If3A3jAi

— Jiniya지니야_HAPPY (@Jiniya1204) December 7, 2024

While the poster should have been a nostalgic nod to Jin’s earlier work, it instead triggered frustration among fans, who felt it symbolized a lack of focus on his more recent endeavors.

When i catch @HYBEOFFICIALtwt and @BIGHIT_MUSIC.... fucking hags couldn't hang proper poster for jin there. All members have canvas for their albums, big ass posters, even led lights on wall for themselves and here they put tiny poster for jin lol https://t.co/8T6XpHVsfd

— jincember (@lilyksj) December 7, 2024

The filming date of the video was revealed to be October 25, and fans pointed out that Jin’s drawing of the album, which became an integral part of its promotion, was created just a few days later on October 29. Fans expressed disappointment that such a significant project appeared rushed, especially for an artist of Jin’s stature.

그리고 처음 그림 완성한 날은 29th Oct https://t.co/iizaQjgJ1G pic.twitter.com/MYqFVy5DWY

— 데어🐹☾☘️ (@HiThereJin) December 8, 2024

so much for being the "company's favorite" huh. the TA poster seemed like an afterthought too, just plastered there before the shoot https://t.co/lY8fcdKJdR

— s.rannie •ᴗ•🐹🌕 is ʜᴀᴘᴘʏ ◡̈ ON JIN LOCKDOWN 💢 (@srannie_sjinnie) December 8, 2024

It looks like Jin is pretty much a separate from @BIGHIT_MUSIC JinHit entity now. So embarrassing to see that he had to have a poster slapped on the wall in a hurry. https://t.co/XMib7EdmhN

— Nat| Jin’s Happy is out 🤴❤️ JK ⭐️ fighting 🤟🏻 (@netizenjan) December 7, 2024

Adding to the frustration, fans noted the limited promotion for Jin’s recent album Happy, which dropped on November 15. As his first solo release since completing his military service, the album marked an important milestone for Jin. However, fans wished for a more robust promotional campaign to celebrate his return to music.

I KNEW IT! MF COMPANY DIDN'T EVEN PLACE ONE FOR HIM! I THINK HE PLACED THAT POSTER HIMSELF 😭😭😭😭 AND LEARNING FROM BEING TREATED LIKE SHIT, ENTRY 1000 ON JIN'S DIARY, HE LEARNED TO DRAW HIS OWN CANVAS https://t.co/FPCefOt1hz

— YOU ARE LOVED (@SeokjinTheos) December 7, 2024

The situation has led many fans to call on BIGHIT MUSIC to show greater commitment to Jin’s career, emphasizing that he deserves the same level of support and attention as other members of BTS.