BIGHIT Entertainment Faces Backlash Over BTS J-Hope’s Merchandise Designs

BIGHIT Entertainment is facing significant criticism after the recent reveal of merchandise designed by J-Hope for his upcoming tour. The unveiling of J-Hope’s new merch items has sparked a wave of reactions from fans and netizens alike, highlighting contrasting opinions on the quality and creativity of the products.

J-Hope’s merchandise, known for its distinctive style and flair, received praise for its amazing quality and innovative designs. Fans lauded J-Hope for his personal touch and creative vision, expressing excitement over the upcoming tour’s exclusive items.

“What’s going on with BigHit’s sense of design? There’s no effort at all.”
“Wow… J-Hope is good at everything.”
“The first one looks like something a school club would order for their group shirts. LOL.”

However, not all reactions were positive. Criticism quickly emerged on platforms like the Korean forum Instiz, where comparisons were drawn between J-Hope’s designs and those created by BIGHIT for BTS as a whole.

Some netizens pointed out perceived differences in quality and design aesthetic, questioning the consistency across BTS members' merchandise lines.

“Does the merch production team actually get paid to make that? LOL”
“I want that jacket with the ‘J’ on it…”
“Wow, J-Hope has such great taste.”
“This is honestly pathetic. How is it that the singer has a better sense of design than the company? LOL. If they’re going to let the artist outshine them even in their own job, then the company might as well not exist—it’d be better for BTS. Their dedicated team is gone too, right? LOL. Seriously, the company itself is completely useless.”

The contrasting opinions sparked heated debates among fans and critics. While many celebrated J-Hope’s individuality and praised his efforts in merchandise design, others voiced concerns about the overall brand coherence and perceived discrepancies in product standards within the BTS lineup.