UNICEF Korea renewed its partnership agreement with Big Hit Entertainment and BTS BTS and Big Hit will also donate over US$1 million to UNICEF.
Lee Key-Cheol, UNICEF Korea’s Executive Director, took a moment to reflect back on BTS RM‘s United Nations speech in 2018. His speech at the time had moved not only those present but people across the globe due to his genuineness.
Lee Key-Cheol shares, “South Korea has made two major achievements for the last 60 years. The first one was its democracy and economic development, and the second one was producing BTS.”
Lee Key-cheol reveals that it was at that moment he understood how strong of an “impact, hope, and positive influence BTS has given to the world.”
Executive Director of UNICEF Henrietta Fore, that in the past four years, BTS and the LOVE MYSELF campaign has helped countless young people to “open up about their experiences of violence and bullying, and encouraged love and kindness.”
Now, both Henrietta Fore and Lee Key-Cheol look forward to taking the LOVE MYSELF campaign to the next level and spreading their message even more so. Lee Key-Cheol commented, “Under this partnership, let’s reimagine a better future for every child. And let’s build a better world for every child.”
Also, BTS and Big Hit will also make a donation of over US$1 million to UNICEF as part of the renewed global partnership. Along with proceeds from the sale of LOVE MYSELF merchandise and as well as a portion of the profit from LOVE YOURSELF album sales.
Even BTS member RM said, “We are extremely moved and thankful that our LOVE MYSELF campaign, which began with small steps, is now being elevated to an even bigger partnership. We also strived to “LOVE MYSELF” ourselves, and I think we as a team and as individuals grew as well.”