After BTS’s recent song recording for a Coca-Cola Indonesia advertisement, now BTS is selected as the new brand ambassador for Filipino brand Smart.
Smart, also known as Smart Communications, Inc. It is one of the biggest telecommunications companies in the Philippines which provides cell phone data and wireless broadband with over over 75 million subscribers.
They also sponsored the Mnet Asian Music Awards last year and back in December 2020 they signed a deal with Big Hit Entertainment. Now they have officially announced that BTS will be joining them as brand ambassadors, headlining Smart’s new 2021 campaign: “Live Smarter, Live with Purpose”.
Philippines is the fourth largest supporter of K-Pop online, following the United States, Japan, South Korea, and Indonesia according to Twitter data. BTS was one of the group that was mostly mentioned by Philippines ARMY’s on Twitter last year and it has made them as the perfect choice for Smart’s campaign.
The reason why there were chosen was not only because of their popularity but was also because of their music president and CEO Alfedo Panlilio of Smart stated. He said, “their meaningful and uplifting music that brings hope and encouragement to fans especially in the bleakest of times“. He went on to say it’s “a big honor to welcome BTS to the Smart family.”
Just like BTS who are able to inspire millions of young people all over the world through their music, Smart Prepaid aims to bring about amazing experiences to the Filipino youth through technology to make life easy, fast, and simple.Jane Basas, Smart SVP and consumer wireless business head
BTS isn’t the first South Korean endorsers for Smart. They join actors Park Seo Joon (Itaewon Class),
Son Ye Jin (Crash Landing on You),
Hyun Bin (Crash Landing on You)
BTS recorded their first television commercial for this campaign in Seoul last weekend in a nine-hour shoot. The advertisement will be released between January and March 2021, but an introductory video has already been released on Twitter.