This Famous Bollywood Director Reveals Why He Never Held Premieres!

Famous Bollywood Director Reveals Why He Never Held Premieres

Rakesh Roshan said, “I had kept a premiere of my directorial debut, Khudgarz (1987). It was held in Metro Cinema, Mumbai and then the party was held at the Taj Mahal Hotel. The attendees of the party were badmouthing the film. I thought to myself, ‘Main picture bhi dikhau, khana bhi khilau, daaru bhi pilaau aur burai bhi sunu’. I vowed that I’d never have the premiere of any of my forthcoming films. I kept my word.”

Respecting his vow, no film premiere was held of Karan Arjun and his directorial ventures after Khudgarz like Khoon Bhari Maang (1988), Kala Bazaar (1989), Kishen Kanhaiya (1990), Khel (1992), King Uncle (1993), Koyla (1997), Kaho Naa Pyaar Hai (2000), Koi Mil Gaya (2003), Krrish (2006) and Krrish 3 (2013). 

He also mentioned, “Rekha requested me repeatedly to keep the premiere of Khoon Bhari Maang. But I was clear that I wouldn’t be able to do so.”

About re-releasing Karan Arjun, Rakesh Roshan said, “The sound was in mono. I had to convert it to Dolby 5.1. I did the whole DI of the film, so that visually, it looks new. As for publicity, I followed the same strategy which I applied back then. I made posters and for single screens, I made six sheeters. In multiplexes, I put up backlit cutouts and standees. In short, aaj ka aur purane zamaane ke strategies ko mix karke I planned the publicity!”