On this Diwali, Kartik Aaryan’s Bhool Bhulaiyaa 3 and Ajay Devgn’s Singham Again clashed at the box office, giving Bollywood fans a spectacle to watch. Whichever film wins the box office race, Shah Rukh Khan has already emerged as the winner.
Shah Rukh Khan’s production and post-production company, Red Chillies has partnered with Bhool Bhulaiyaa 3 and Singham Again. Red Chillies handled visual effects and colour grading for Bhool Bhulaiyaa 3 and colour grading for Singham Again.
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This move ensures that no matter which film wins the box office race, SRK will make a fortune. With critics predicting both movies will perform well at the box office, SRK is going to walk about with a profit. The news of this collaboration came through a post on the company’s main Instagram account. They shared a post featuring both the film posts and their collaboration with it.
The post read, “Loading 'Double Dhamaka' in 3 days,” with a caption in the post, “Iss Diwali, asli pathaakhe toh Humaare paas hai,” implying that they are going to profit regardless of who succeeds.
See the post here:
Red Chillies Entertainment started in 1999 and launched two more firms, redchillies.vfx and redchillies.color, both specialising in visual effects and colour correction respectively. They were quick to become a formidable player in the film industry.