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Laila Majnu Re-release
Laila Majnu, directed by Sajid Ali and starring Triptii Dimri and Avinash Tiwary, is experiencing a remarkable success in its re-release. After the success of Rockstar, Imtiaz Ali and his team decided to bring Laila Majnu back to theatres, and the result has been a surprising and successful second run. While the film originally grossed just over Rs 2 crore, it has now earned Rs 8.60 crore within a month of its re-release, and it shows no signs of slowing down. In fact, Laila Majnu surpassed its original earnings within just four days of its re-release, thanks to strong word of mouth, allowing it to remain in theatres for several weeks despite competition from other big releases.
Net Collections:-
Week 1- Rs 4.3 crore
Week 2- Rs 1.3 crore
Week 3- Rs 1.2 crore
Week 4- Rs 1.2 crore
Weekend 5- Rs 0.6 crore
Have a look at the Laila Majnu Trailer:-
The fifth weekend showed no decline in collections compared to the fourth, and predicting the film's final box office performance is difficult at this stage. As of now, the total earnings of Laila Majnu stand at Rs 10.75 crore, with a significant portion coming from the re-release. This successful re-run has challenged the film's initial box office verdict. Historically, there have been films that underperformed during their original release but flourished upon re-release, and this romantic tragedy, presented by Imtiaz Ali, is on the path to rewrite its legacy. Despite being available on digital platforms, the film has managed to pull audiences back to the theatres.
The exceptional performance of the re-release has transformed Laila Majnu from an underrated gem into a well-recognized film. Its renewed success years after its original release highlights its enduring appeal. With the growing trend of re-releases, it will be interesting to see how films like Tumbbad and Veer Zaara, which are set for re-release next week, are received by audiences.