What hasn’t happened in the longest time in Hindi Cinema trade is happening.
Is the trend changing? Or is it just that you cannot keep a good film down?
After being blown away in the Stree 2 onslaught on the Independence Day weekend, the trade understandably decided to write off “Khel Khel Mein”. The audience though seems to have other ideas.
In an event that hasn’t happened in a long time “Khel Khel Mein” recorded a 100% jump from its second Friday number on Saturday.
With limited shows, the volume isn’t high agreed, but the trend that it’s showing on its second Sunday now, seems like the trade will have to sit up and take notice.
The film is by no means showing signs of getting done yet. Sleeper hits seemed to have vanished since the advent of the weekend hoopla culture. If anything “Khel Khel Mein” however is displaying the “chaal” of a sleeper hit, without doubt.